Home Work About Blog Reviews 🎩 Get a Quote
From the edit

The first 8 seconds of a promo are usually the problem

Cory Laffin · Las Vegas · September 2026

Most of the performer promos I get handed start the same way. Walk out. Title card. Music swell. Then the good part shows up half a minute later, after whoever was watching already clicked off.

I do this for a living and I still catch myself doing it on my own footage. You want the video to “introduce” you. Bookers do not need an introduction that long. They need to see why someone in the room actually reacted.

When I cut a promo now I look for the loudest reaction first. A laugh that lands. A gasp. Somebody grabbing the person next to them. That clip goes at the front even if it happened at the end of the set. Then I put your name on it. Then I let the rest of the set prove it was not a one-off.

The other thing I cut without asking

If an angle shows too much of the method, it is gone. I have been on the other side of that as a magician. You can have a beautiful shot and still throw it out because it teaches the room how you did it. I would rather the trick look a little messier and stay protected.

Same with dead air between bits. Live it felt fine because you were in the room. On a phone it feels like the video stalled.

What I actually need from you

You do not need to send the whole night. Send the stretches you already know were good, plus the audience if you have it. Tell me where this is going. Website is a different cut than Instagram.

If you only have one clip and it is you from the waist up with no faces in the crowd, I can still make it work. It just will not hit as hard as the same trick with three people losing it in the front row.

Social clips start at $150. A promo starts at $500. Monthly is $499 for four clips if you want this to be regular instead of a one-time panic edit.

If you already have footage sitting on your phone from last weekend, that is enough to start. Text or email is fine.

Request a Quote See the work